“The most important step of all is the first step. Start something”
- Blake Mycoskie
WHO WE ARE
We are a brand and retail strategy consultancy. Helping you bring ideas and strategies to life.
It’s not just big thinking or unbridled creativity. It’s not just making suggestions or little tweaks. It’s dedication to innovating, solving problems, and implementing impactful solutions in the marketplace. And it’s all accomplished when the right people are pulled together to deliver the right results. NF is a boutique consulting business based in Florida, USA that provides specialist advice and services to retailers domestic and international.
Since launching in 2016, we provide expertise in:
Brand Development, Retail Merchandising, Strategy and Planning
So, however big or small you are, wherever you’re based and whatever your specific challenges, we can help.
“You can’t build a reputation on what you are ‘going’ to do”
- Mark Twain
WHAT WE DO
Brand Platform/Concept Development
(Vision, DNA, Look/Feel & Voice/Tone)Integrated Marketing Strategy
(Social, Experiential,Content, Influencer, Partnerships)Launch & Market Entry Strategy
Brand Management
Value Proposition/Positioning
Competitive Benchmarking
Product & Merchandise Strategy
(Vertical Brands, Categories, Style/Sku)End-to-End Customer Experience
Open to Buy/Inventory Planning
Trend Research
Forecasting
Trend Curve Management (PLM)
Pricing Matrix
Market, Retail and Assortment Tiering, Segmentation, Localization, Style/SKU
Performance Improvement
Tradeshow Market Itineraries
Buying Trips
Private Label Development
Assortment Curation
Test and React Strategy
Vendor Negotiations
Competitive Intelligence and Market Research
Brand, Company, & Industry Due Diligence (Sell/Buy-Side)
Post Acquisition Advisory & Interim Leadership
Strategic Business Plans & Roadmaps
Business Process Design & Optimization
Org & Talent Assessment & Planning
“Surround yourself with people who get it”
- Mickey Drexler
MEET THE TEAM
DeAnna Lamphere
GLOBAL RETAIL EXECUTIVE & CEO
DeAnna Lamphere currently serves as President and CEO of Naked&Famous Consulting, LLC., a business she established in early 2016, based out of Belleair Beach, Florida.
She utilizes her 30+ years of experience in the fashion retail and consumer goods industries to advise her current client base, which includes start-up brands, international brands, and celebrity brands as well as multi-billion dollar retailers. These companies provide a wide range of categories in women's, men's, kid's and home industries at all price levels.
She leads a team of 7 associates, as needed, who specialize in research, design, creative, financial planning and more. DeAnna and team have developed strong partnerships around the world, particularly in USA, Europe, China, India, Taiwan, Vietnam and Cambodia.
Prior to this, DeAnna was the Divisional General Manager of Nordstrom from 2013 until 2016. She was second to the President with full profit and loss responsibility for all brand management, product development, merchandising, planning, design, sourcing, production, and INNOVATION.
DeAnna began her career in 1985, which included merchandising positions of increased responsibility, including Divisional Merchandise Manager, Corporate Officer and Vice President in a wide variety of categories at Macy’s, BCBG, Chicos, WhiteHouseBlackMarket, Marshalls, TJMaxx and Ross Stores.
Anchored in creativity, DeAnna is an innovative leader, ‘gut merchant’ and brand maker.
Over the years, DeAnna has worked tirelessly to develop unrivaled industry expertise with time spent in department stores, off-price sector, vertical specialty stores and wholesale businesses.
Within her various leadership roles, she is known for executing effective growth strategies, strengthening brand recognition and bolstering profits for her portfolio of retailers and brands.
In her personal time, DeAnna also volunteers as an executive mentor and coach to Everwise, helping to guide our next generation of great leaders. She is also an active member of the American Heart Association, Women Executive Leadership (WEL) and Working Women of Tampa Bay.
OUR COLLECTIVE
We surround ourselves with experts, exactly when you need them. Our collective network extends across Creative, Research, Design, Operations, Finance and more. Together, we offer up an additional 150+ years of relevant experience. DeAnna and her team are available for International and U.S. travel as needed.
CONTACT US
LET’S GET STARTED OR JUST SAY HELLO!
With years of experience under our belts, we live and breathe retail and are highly respected in the industry. For a free, no obligation — and hopefully enlightening — chat with one of our expert retailers, fill in the below information.
